A looping mixture of culture and commerce has won Joel Sanders Architect and FreelandBuck first prize in the international competition hosted by the largest media and publishing company in China, Phoenix Publishing and Media Group (PPMG).

Their 80,000 square meter winning proposal for the new Kunshan Phoenix Cultural Mall divides a large urban block into four 'cultural cores', each five stories high and respectively housing a theater, fitness club, education center, and exhibition halls.