The new Museum of Architecture and Design in Helsinki draws on the powerful symbolism of play, rooted deeply in Finnish culture, to create an immersive experience that celebrates curiosity, community, and creativity. Inspired by the circus – a timeless symbol of joy and spectacle in our collective memory – the museum space captures the sense of wonder and freedom associated with these playful spaces. Here, visitors are welcomed to experience architecture as a place of imagination and experimentation, much like stepping into a big top tent where surprises await at every corner. This concept of "play" is central, resonating with Nordic traditions that see play not as mere recreation but as a tool for social connection and learning.