The Alibaba Central China Headquarters & Industrial Community brings together various elements of Alibaba's business, including economy, industrial ecology and new retail. Based on in-depth research of Alibaba's corporate culture and the interaction between offices and businesses, Benoy formulated the AliCampus concept. The project not only introduces new concepts to traditional commerce, but also creates further creative space for challenges, iterations, resilience and resolutions. This helps to cater for future, young customers, and injects some vitality into a comprehensive urban project, which are usually highly homogeneous. The project has a floor area of approximately 300,000 square meters. Two Alibaba ecological office towers with heights of 280 meters and 190 meters respectively and a total area of 210,000 square meters are planned for construction along with a new retail business hub that has an area of 90,000 square meters.