Skidmore, Owings & Merrill (SOM) has unveiled a dynamic, user-controlled headquarters for Chinese multinational technology company Alibaba's Xuhui District campus in Shanghai. Located in one of the city's premiere arts and innovation districts, the new workplace transforms the typical headquarters building inside out, highlighting the company's "collaboration and creativity". The building's architecture is designed to resemble a cloud, symbolizing the company's digital presence in the Cloud, as well as the technology industry's shifting skies of innovation.